10W is on the lower margin of what you can run a small dc pump on. 15 to 20W would be much better, or do as I did and use a buffer battery.
Mine is a 5w pump, running off a 10w panel. I have 2sqm of collector. I could've got a 5w panel but the bloke at Ivan Systems said that if there was glycol in the circuit, it sometimes needs the extra 5w on cold mornings as the fluid gets a bit gloopy. However, now that I have a diff temp controller in place, I really doubt that issue ever happens. The 10w panel now charges the batteries in the diff temp controller as well as runs the pump (i.e. when the collector is cooler than the store, but the sun is out, the batteries get charged, otherwise the sun is used to run the pump.)