It's a solid oxide fuel cell (SOFC). They've been around for quite a while. They have a lot of the usual problems associated with fuel cells (cost and longevity) but avoid using platinum catalysts by working at very high temperatures.
Lots of good research going on into these at the moment. As soon as the big electronics companies jump on the band wagon I'm not sure a small company like this will compete with price/quality of product. It isn't the answer to all our problems just yet.
One potential use is making coal fired power stations more efficient and "cleaner" by using syngas from the coal to generate electricity via a fuel cell. Not totally convinced about this yet.
Nothing magical about it though so not quite in the

league .