hello,
depends on wether you want to minimise electricity, and therefore CO2, used or minimise cost
assume a COP of 3 during the day and 2 during the night and a daytime electricity cost of 15p/kWh and nightime cost of 6p/kWh
daytime bias will minimise electricity use, nightime bias will minimise cost
or maybe the manufacturers are already doing it.
in my experience manufacturers/installers fit system and leave sharpish!