Good point , but if you don't let the heat out , ie fit insulating firebricks where is the heat going to go ? up the chimney ?
Does anyone know ?
I think he's suggesting adding more firebricks to where there are already firebricks, so not 'preventing heat from getting out', and of course the idea is to reduce the size of the fire (while still allowing efficient burn) so there should be less 'heat' (energy).
I don't imagine stoves will a smaller quoted output differ much from those with a high output other than by having a smaller firebox, so the idea sounds good to me.